Search results
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Title
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Guilt, Pride, and Persuasion: Rethinking the Pathway to Charitable Contributions
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Author
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Kelly, Michael
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Date Created
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2022
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Subjects--Topical
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Marketing, Behavior therapy, Industrial management
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Description
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The conceptualization of the consumer as one who not only does and thinks but also feels has gained increased attention from both academics and practitioners alike in recent years. To better understand the effectiveness of advertisements as well a...
